Reload

Introduction

In 2012, Pharmacy Plus the parent company for reload Multivitamin in the country approached us with a brief to develop a communications campaign for the product.
Our approach was to recommend a strategic communication plan that ensures comprehensive engagement of the various individuals and representative group that needs to know, understand and appreciate the brand.
As a result of our plan the Reload multivitamin was launched into the country as a leader in that category.
A special interactive media launch with key influencers such as medical practitioners was used to unveil the brand and then followed with a series of engaging programmes across the country.

Profile